In today’s world, cosmetic treatments are more accessible than ever. With tweakments trending on TikTok and Instagram filters subtly shifting our perception of beauty, the question arises: are cosmetic treatments becoming addictive?
At BASE Aesthetics, we believe in empowering our patients with honest, evidence-based education—and that includes understanding the why behind the what when it comes to treatment choices.
Cosmetic medicine often goes far deeper than skin. Many patients seek treatments for a boost in confidence, to soften the visible signs of ageing, or to restore facial balance. These are valid and very normal reasons.
But there’s also a psychological component at play. Research has shown that people can experience a sense of reward after aesthetic enhancements, similar to the dopamine response linked with positive feedback or goal achievement. When results are immediate and celebrated, it's natural to want to maintain or enhance that feeling.
That doesn't mean treatments are inherently addictive. Rather, it's about intention.
There’s a fine line between enhancement and excess. Body Dysmorphic Disorder (BDD) is a condition where individuals become obsessively focused on perceived flaws. While not common, it does exist in the cosmetic landscape.
This is why ethical clinics, like BASE, prioritise comprehensive consultations. We ask the right questions, we assess motivation, and we give honest feedback—even if that sometimes means advising against a treatment.
At BASE, our ethos is rooted in the philosophy of "less is more." We know that subtle, intentional treatments can be transformative, not because they make you look different, but because they make you feel more like yourself.
We work collaboratively with our patients to:
Develop tailored, long-term treatment plans
Space appointments responsibly
Reassess results over time
Say "not yet" or "not necessary" when appropriate
We also understand the emotional connection people form with their reflection. We’re here to support, guide and treat with care.
Feeling good in your skin can be a powerful thing. For many, cosmetic medicine is simply one piece of a larger wellness puzzle. Just like going to the gym or investing in skincare, aesthetic treatments can be part of your self-care routine.
The difference? At BASE, we believe it should always be:
Backed by science
Delivered by qualified professionals
Rooted in intention
Considering Treatment? Start With a Conversation
Whether you’re new to cosmetic treatments or simply curious about your options, we’re here to help. Book a consultation with one of our experienced nurses. No pressure. No commitment. Just an honest, professional conversation about what’s right for you.
Because the most important part of any treatment plan... is you.